Quick answer: a retail fit-out in Europe typically ranges from about 500 to 1,500 euro per square metre, depending on the finish level, the shopfront, the display systems and how much fixed building work is required.
What you are paying for
The main cost drivers are the shopfront and entrance, display and shelving systems, counters and cash-desk joinery, lighting, and flooring. A boutique with custom joinery costs more per square metre than a simple, repeatable store concept.
Rolling out multiple stores
For chains, the value is in consistency: a store concept that can be reproduced across locations so every shop looks and works the same, is delivered on time, and stays on brand.
Keeping the budget predictable
Decide early what is fixed fit-out and what is loose, and use one partner for design, procurement, logistics and installation. That is where retail rollouts either stay on budget or drift.
Frequently asked
Can you deliver identical stores in different countries? Yes, that is exactly what a multi-site rollout is for. Do you work across Europe? Yes, WMG Project Furnishing delivers retail fit-out across Europe.